These local tour stops are a great platform to engage both members and non-members, to collect email addresses, promote the Association's brand, and signup new members at an endemic event. At each event, our booth presence included a putt-skee putting game, iPads to collect information of prospective members, as well flyers and info on various SCGA programs. Members were given drawstring bags that were seen all over the course(s) by other attendees.
After each event a two emails were sent. One to members thanking them for stopping by our booth and reminding them of upcoming events in the area and one to non-members that contained a membership message in hopes to sign them up post-event. While we did see some growth from signups on site, our email marketing efforts, despite a dozen golf ball incentive, proved much less effective. This year, the SCGA was on site at the following events:
- 19 On-site signups
- 230 email addresses (159 non-members)
Farmers Insurance Open
- 34 On-site signups
- 502 email addresses (347 non-members)
Northern Trust Open
- 73 On-site signups
- 294 email addresses (150 non-members)
As part of our increased efforts to reach more female golfers, we had a booth presence at the ANA Inspiration LPGA event.
- 20 on-site signups
- 100+ non-member emails
The SCGA is currently working on a both presence at two PGA TOUR Champions events - the Toshiba Classic and the Powershares QQQ Championship.
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